Privacy Policy

1. Information We Collect

• Personal information (name, date of birth, contact details, government-issued identification)
• Health and genetic information provided during testing
• Payment and billing information
• Website usage data (IP address, browser type, usage patterns)

2. How We Use Your Information

• To provide, process, and improve our DNA testing services
• To communicate with you about appointments, results, and service updates
• To fulfill legal, regulatory, and contractual obligations
• For internal quality control and research (anonymized data only)

3. Information Sharing and Disclosure

• We do not sell or rent your personal or genetic information to third parties.
• We share information only with accredited laboratories, legal authorities (when required), and as necessary to provide our services.
• Results are released only to those authorized by you at the time of consent.

4. Data Security

• We use industry-standard physical, technical, and administrative safeguards to protect your information.
• All sensitive data is encrypted during storage and transmission.

5. Data Sharing

• Customer data is not shared with third parties for promotional or marketing purposes.
• Mobile opt-in and consent are never shared with anyone for any purpose.

6. Messaging Terms and Conditions

By providing your phone number and agreeing to receive texts, you consent to receive text messages regarding account notifications, delivery notifications, and marketing communications.

Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance.

7. Retention

• We retain your information only as long as necessary to fulfill the purposes described or as required by law.

8. Children's Privacy

• We do not knowingly collect information from children under 13 without parental or legal guardian consent.

9. Changes to this Policy

• We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website and become effective on the date posted.